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Your Ads Aren't Broken.
Your System Is.

You’ve scaled the spend. Cycled creatives. A/B tested everything. You’ve played by the book yet growth still feels like guesswork. Justifying budgets feel like a boardroom trial and your team’s burning out in the process.

✔️ Trusted by SaaS brands spending $1M+ per month on ads

Get Your Growth System Audit

Approved by industry-leading companies

Most ad strategies operate in the dark. Budgets dry up. Pipelines get clogged. And nobody knows why.

No agency tells you this, because honestly, most of them don’t even know how to fix it. So if you’re tired of spending more and getting less, you don’t need another ad tweak. You need a machine that makes growth inevitable. We build that machine.

If you’re serious about growth, this is how we do it

Ad Strategy That Learns, Adjusts, and Scales With You

Most agencies are stuck running playbooks that worked 10 years ago. Markets evolve.
Pipelines inflate. Lead quality craters. And the same tired strategies can’t fix it. That's why we don’t sell "campaigns" or just "optimize ads."
‍
‍We build systems that adapt faster than the market — using Adaptive Advertising™.‍

So we outgrow yesterday’s strategy every day with Adaptive Advertising™

Adaptive ads aren’t built for forms.
They’re built to flood your revenue pipeline.

Pipeline Inflation™ Diagnostic and Costing

Find out exactly how much money your pipeline is leaking. What gets measured, gets fixed.

Goal Clarification and Reverse-Engineering

Traffic doesn’t pay the bills. Revenue does. We reverse-engineer your ARR, MRR, and sales targets into executable strategies.

Ad Strategy Roll-Out and Full-Funnel Oversight

Every step optimized.
Every dollar accounted for.
Every campaign engineered to close.

Claim Your Custom Ads Strategy

Why you bleed cash despite a full pipeline

Throwing more money at ads doesn’t fix a broken system. It’s worse when it looks like it's working tons of leads, zero real sales.

We call it Pipeline Inflation™: when your CRM is packed, but your revenue dashboard tells a different story.

Get Your Pipeline Inflation™ Audit

How will I recognize Pipeline Inflation?

An inflated pipeline is the silent killer in every SaaS company that no one dares to talk about. Here are some of the symptoms you'll hear across teams whenever it occurs:

⛔️ “We’re drowning in leads, but none of them are actually converting!"
⛔️ “Our CAC is out of control, and we can’t keep justifying the spend!"
⛔️ “Sales keeps bugging us, but they’re not even closing our leads!”
⛔️ “Our ads used to crush it, now they’re just burning our ad budget!”
⛔️ “They sign up—then vanish before paying! What's going on?”

What exactly causes it to inflate?

Your revenue is stuck because your pipeline is clogged with low-intent freemium users, mis-targeted leads, and momentum-lost prospects.

Think about it: What’s a low CPA worth if they never convert? You’re not just wasting ad spend. You’re wasting time, team energy, and opportunity. That's what makes it ultimately expensive. It's what's bleeding you dry.

Remember, an inflated pipeline is not a volume problem, but a quality problem. And fixing it doesn’t mean spending more. That would be unwise. It means targeting with intent, converting with clarity, and scaling with precision.

How do we actually fix this?

Imagine this: High-intent prospects that Sales accepts, Marketing can measure, and Finance can count on. How different would your situation be if this was your reality?

Our agile approach generates sales-ready prospects who actually convert.

But acquisition alone isn’t enough. A lead isn’t revenue until it converts. So we also optimize for Pipeline-to-Payment Subscribers™, ensuring trial users don’t just sign up, but activate, upgrade, and contribute to ARR.

✔️ No wasted spend, no unqualified leads
✔️ Sales focuses on high-value opportunities
✔️ Marketing finally proves ROI with full visibility across teams.

By eliminating inefficiencies in both acquisition and conversion, we transform your ad budget into a growth engine, delivering scalable, predictable, and profitable revenue.

What results can I expect after?

By using our proprietary process, we eliminate the guesswork. This means everything is backed by first-party data and relevant signals that allow us to predict revenue. It shows us what's scaling the pipeline and burning the ad spend.

Here's are the guaranteed results of Adaptive Advertising:
• Sales focuses on leads that convert
• RevOps tracks every dollar, every campaign, every result
• Marketing scales winners, cuts waste, and proves ROI
• Product reduces churn by fixing conversion bottlenecks
• Analytics delivers transparent, revenue-driven insights
• Creatives meet performance, because every pixel sells
• Campaigns optimize responsively—no guessing game
• Bidding, targeting, and conversion tactics that drive leads at the lowest CAC

We don’t get paid to bring you leads. We get paid to grow your bottom line.

You can have the best targeting, the best ads, and still lose. If they don't buy – or stay – what’s the point? It makes no sense to brag about “new leads” when nobody’s paying you.

When your money-making system is broken, every quarter feels like an office drill – budgets burn, forecasts miss, and pressure to justify ad spend.

How much longer can you afford being trapped in this cycle?

A little note about how we do business

Being human shouldn’t be a business strategy.
It should be the baseline.

Finding the right team is exhausting. Everyone talks about leads, funnels, and CAC — but nobody talks about trust, reliability, or doing the right thing when no one's looking.

We build systems that make you money. But more importantly, we build relationships that make the work worth it.

At LEADX, we don’t just fix your ad problems. We build partnerships grounded in connection, ownership, and giving a damn – because that’s the real driver of growth.

We created Humans Behind The Metrics to prove that doing business the right way still wins. To us, it isn’t just a podcast. It’s how we run our business.

Book a Call With Charlene

Woman looking to her right, with her quote on the right part

The real engine behind predictable growth

Work with a growth partner, not just a paid media implementor.

CAC-Efficient Scaling

Scaling isn’t about spending more. It’s about spending smarter. We engineer systems that cut CAC, sharpen targeting, and turn your budget into predictable pipeline — not bloated vanity metrics.

Pipeline-Primed Leads™

We don’t deliver random leads. We engineer sales-qualified prospects that the marketing team can measure, and the sales team can close.

Pipeline-to-Payment Subscribers™

It’s not enough to get sign-ups. We turn trial users into paid, retained, and upgrading customers — reducing churn, increasing LTV, and maximizing ARR.

Creative That Converts

Every creative asset we launch serves a single purpose: drive buying intent. No filler, no fluff — just performance-driven assets that move pipeline.

Full-Funnel Ad Strategy

From first click to closed deal, we optimize every touchpoint. Ad, landing page, follow-up — engineered for conversion, not bounce rates. We do more than "just ads."

Data Transparency and Revenue Predictability

Every decision we make is tied to actionable data.We keep Marketing, Sales, RevOps, and Finance aligned around what’s working — and what’s next.

Scaling is math,
not a mystery.

Before we spend a single dollar, we map the real goal and reverse engineer the exact numbers you need to hit it. We map out every piece: ads, funnel, pipeline, revenue targets.

No guessing. No gambling.
‍When you know the math, you control the outcome.

Build a Strategy That Prints Revenue